Support APP this festive season

We would like to thank you for your support this year. 2020 has been a difficult year for many people. Separation from family and friends has been a challenge for us all, but isolation and lack of support has been particularly hard for pregnant women, new parents and those recovering from postpartum psychosis (PP).

Throughout the coronavirus pandemic, APP’s priority has been to support women and families who need us.

We’ve concentrated on: providing high-quality peer support; setting up new services to help people connect during this time; signposting pregnant and postnatal women to the right services; and disseminating expert information. This year we have:

  • matched 246 women or partners with a recovered volunteer to receive one-to-one peer support.
  • supported 250 people a month on our Peer Support Forum. The Forum now has more than 2,700 registered users, and is open 365 days a year, providing a place for anyone affected by PP to talk about their experiences and find support from volunteers.
  • launched a new video call 1:1 peer support service.
  • have continued to hold regular café group meet ups (via video call and socially distanced walks) and added a new café group for North Wales taking our number of regional social groups to seven.
  • increased our support for partners, with a new Partners Coordinator, Simon, and more dad volunteers trained in peer support.
  • reached millions of people with our social media campaigns and media pieces, including developing our #MumWatch graphic - raising awareness of the signs and symptoms of postpartum psychosis – which has been seen by 278,500 people.
  • delivered training and lived experience talks to more than 1,700 multidisciplinary health professionals.
  • worked locally and nationally to help improve services and campaign for the needs of women and families who develop PP during the pandemic to be met.
  • set up lots of new online social activities, for example: the APP Book Club; a Running, Walking and Cycling group; art and craft activities, and more to help people stay connected.

2020 has brought financial challenges for maternal mental health charities at a time when support has never been more vital. If you would like to support APP’s festive appeal financially you can: 

If you’re not able to make a donation this year, you can help us in other ways as we try to break down the stigma surrounding perinatal mental illness and raise awareness of postpartum psychosis. Please share APP’s posts on FacebookTwitter and Instagram and talk to whoever you can about the importance of maternal mental health charities and specialist perinatal services. Look out for lots of PP and APP press pieces over Christmas.

Thank you for supporting us through this difficult year.
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Send festive e-cards and support APP this year

Browse APP's wonderful festive designs to send as e-cards to your loved ones.

Send APP e-cards in 5 steps:

  1. Choose your e-card design from
  2. Write your personalised message
  3. Donate the cost of cards and stamps
  4. Send your e-card to up to 100 people with just one donation
  5. Feel good in knowing that you've helped support APP's work
Send festive e-cards and donate the cost of cards and stamps to APP > 

Thank you to our e-card artists this year

The artworks for our festive e-cards this year have been created by mums with lived experience of postpartum psychosis, their children and families, by staff at Mother and Baby Units and our supporters. Thank you to everyone who got in touch to share their designs for our e-card appeal.

With thanks to:

  • Beth, age 9
  • The Margaret Oates Mother and Baby Unit, Nottingham
  • Hannah, age 7
  • Alexis Stevens
  • MotherFeels
  • Seth, age 5
  • Jane Hamilton-Whatling
  • The Ribblemere Mother and Baby Unit, Chorley
  • Jocelyn Ellams
  • Anneliese Appleby
  • Gillian Seale
  • Sarah Spring
  • Faye Sheel
  • Ada-May, age 5
  • and to everyone else who sent in a card for our appeal
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Four million steps for Action on Postpartum Psychosis!

A huge thank you goes to Rachel Lucas and friends, who together as a team of 11, walked four million steps for APP during the month of November to raise awareness and money to support APP’s work. Rachel developed postpartum psychosis in the days following the birth of her daughter Evelyn and spent six weeks in Leeds Mother and Baby Unit (MBU).

Following her amazing efforts, Rachel said We were very pleased we beat our target for the steps and the fundraising! It was harder than we expected to keep up the minimum steps every day for a whole month. Especially on work days, with the weather being miserable a lot of the month and the fact we had a few members of the team in isolation at various times! But it was good to have something to get us through the lockdown. I’m glad to hear our fundraising efforts will make a big difference.’

Rachel has signed up to be one of our five runners in the London Landmarks Half Marathon (LLHM) which will take place on 23rd May 2021. We hope your training goes well and you are looking forward to the big day.

Rachel’s event has raised such incredible awareness and funds through her JustGiving page, which you can still visit and donate to here. Thank you Rachel and friends for your support of APP and to all who have donated!

- Rachel’s event has so far raised more than £1,500 for APP!

If you have been inspired by Rachel, APP would love to support any fundraising ideas you have. Get in touch here.

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Run for APP at the London Landmarks Half Marathon!

APP is looking for five enthusiastic runners to take part in the London Landmarks Half Marathon on Sunday 23 May 2021, could it be you?!

About the event
The London Landmarks Half Marathon on 23 May 2021 takes in some of the capital's world-famous landmarks on closed roads in central London and is the only half marathon to go through both the City of London and City of Westminster.

While participants run past some of London’s most spectacular landmarks, the event will highlight how we are coming together as a nation during the Covid-19 pandemic. LLHM will be honouring the key workers, re-creating some of the fun moments of lockdown life, and remembering the kind actions of neighbours.

The race starts by The Strand, finishes by Downing Street and includes views of London’s most iconic landmarks including Big Ben, St Paul’s Cathedral, Nelson’s Column, the Gherkin, the Shard, the Tower of London and the London Eye.

You can find out lots more about the event here > 

How to sign up
If you would like to run the London Landmarks Half Marathon and raise funds for Action on Postpartum Psychosis at the same time, please get in touch with Kelly via Thank You!

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Simon & Jude's cycle to support APP!

A huge thank you goes to Simon and Jude Hill, who organised and cycled 2,255 miles from Lands End to John O’Goats, and back to support APP!

Starting on 21st August 2020, Simon and Jude finally finished their ride (over 47 days) by early October just in time for World Mental Health day and the birth of their latest grandchild.

At the beginning of the epic journey, the weather was against them, and Jude recalls cycling up and down relentless hills in rain and heavy wind. The couple had also decided to camp whenever possible to minimise the risk of contracting corona-virus. This meant their sleep and recovery often took place in a damp tent. As campsites began to close because of the virus, they often struggled to find a place to stay. As well as raising funds the couple have been doing all they can to raise awareness of the severe mental health illness by talking to people along the way.

Following their amazing efforts, Simon said: ‘Our aim was to raise awareness of postpartum psychosis and everyone that we met showed, interest, concern and compassion and promised to talk to others about the condition.‘

The Hills were inspired to fundraise for APP after one of their daughters suffered from Postpartum Psychosis after giving birth.  You can read an article about their story here.

Simon and Jude raised such incredible awareness and funds through their JustGiving page, which you can still visit and donate to here.

Thank you Simon and Jude for your incredible efforts and support of APP and to all who have donated!

- Simon and Jude’s amazing fundraiser has raised more than £5,500.00 for APP!

If you have been inspired by Simon and Jude, we'd love to support any fundraising ideas you have! Get in touch here.

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Sally runs a half marathon for APP!

A huge thank you goes to Sally Hogg, who a year after skydiving for APP, organised and ran a half marathon around her local area on 11th October to support APP.

Sally is a big supporter of APP, and has two friends who were affected by the illness, including one who spent two periods in Mother and Baby Units after the birth of her sons.  Sally also worked on improving services for women with perinatal mental health problems and is an admirer of APP’s work, particularly the central role played by women with lived experience.

Following her amazing efforts, Sally said: 'The run was great, we had some lovely support from friends.  I am thrilled with the fundraising and hope to get some more when the Royal Parks happens too’

Sally was due to be running the Royal Parks half marathon for APP in October, which has sadly been postponed due to COVID-19. However, Sally is still looking forward to completing the Royal Parks race next year.

Sally raised such incredible awareness and funds through her JustGiving page, which you can still visit and donate to here.  Thank you Sally for your continued support of APP and to all who have donated!

- Sally’s fundraiser has raised a fantastic £919.00 for APP!

If you have been inspired by Sally and would like to run in aid of APP, email us here. We would love to support any event you choose!

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Emma & Laura's 100 Mile Challenge

A huge thank you to both Emma Watt and Laura Dockrill who organised and ran 100 miles to support APP and PANDAS!

Emma completed her 100 miles throughout the month of June 2020 and raised such incredible awareness and funds through her Virgin Money Giving page, which you can still visit and donate to here.

Following her amazing efforts and the support Emma received by every supporter, Emma said: 'I was overwhelmed by the love and support from everyone and this really spurred me on for the 100 miles. I couldn’t be prouder to hand over the baton to Laura Dockrill x'.

Despite an injury, Laura completed her 100 miles with the help of 33 friends who each ran 3 miles/5K on the same day on Saturday 22 August 2020.

The runners included @hugowhitenoise @daisymaydock @r_mcbean @hdurkle @sioby11 @robertemms @victoriabuzzington @el_matthews_ @ssoufian @annekaharry @jadeanouka @_gracesavage @thesabrinagrant @zeshaldinho @helen_kenny @victoria_cooper @gemagain @camtstagram @danusztan @db_personal_training @becki_haslam @torie_green @lindseyjrussell @waureng @peggysuekaty @jagjagomix @ezzamcp @jasonsales @samuelking @mkpyoungman @freddie_errington @johntrindle @thelippyrunner @maxulla and @secakery.

In a video shared with her Instagram followers on the day of the run, Laura said: 'The love and support has just been overwhelming, I had goosebumps the entire run. It's without a doubt, the easiest 5K I've ever done because the energy was just so amazing..'. You can watch Laura's full clip here and still donate here.

Thank you Emma and Laura for your fantastic efforts in support of APP and thank you to everyone who took part and to those who donated.

If you have been inspired by Emma & Laura's 100 mile challenge and would like to run in aid of APP, email us at We would love to support you!

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Follow Simon & Jude's 2500 mile cycle!

Huge thanks to Simon and Jude Hill who are cycling 2500 miles to raise awareness of postpartum psychosis and funding for APP!

Simon and Jude said: "When our third daughter, Emily, suffered from postpartum psychosis after the birth of her daughter in 2018, we were so grateful for the support she received whilst in Leeds MBU. That support has continued to help her towards making a full recovery. Emily is an experienced mid-wife and after her maternity leave was able to return to work at a local birth centre.

Jude and I had been planning a long bike ride in the USA to raise funds for APP but that was shelved with the onset of the pandemic. We realised that whilst we have all been enduring the difficulties of lockdown, a small number of mothers, their partners and families have had to cope with the additional challenges brought on by PP. Raising money to facilitate the work of APP must not be delayed, to support future mothers who experience postpartum psychosis.

Starting on 21st August, 2020, we will be doing a UK based challenge by riding from Lands End to John O’Groats (LEJOG), and back. Following mainly National Cycle Routes (SUSTRANS) to cover the 2500 miles, we will be camping whenever possible. Our hope is to be back at our home in Somerset by early October."

Join Simon and Jude by donating on their JustGiving page here, Pedalling for PP awareness

You can also click here to follow Simon and Jude on Instagram, “Pedalling for PP awareness”, or to keep up to date with their fantastic LEJOG journey, check out their itinerary plans here and their Strava journeys here!

Thank you Simon and Jude for your incredible efforts and support of APP! We wish you the best of luck.

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Katrina's run to support APP!

A huge thank you to Katrina for organising and successfully completing her run on 18th July, with her friend Danielle!

Katrina & Danielle were running in support of APP and want to "break the stigma around mental health".

Thank you Katrina and Danielle and to everyone who donated via Katrina's JustGiving page here - Katrina's amazing fundraiser has raised a fantastic £397 for APP!

If you have been inspired by Katrina & Danielle and would like to run in aid of APP, email us at We would love to support any event you chose!

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Join #thelippyrunner in her July campaign!

A huge thank you to Sian, #thelippyrunner, who is raising awareness of PP and supporting APP through her July fundraiser! Why not join Sian and #getlippy this July?!

Sian says: My story starts with a nomination to do the NHS 5k. So on the 19th of April in lockdown I decided to put on some lipstick for empowerment and to feel half human and to have a go. I did it and I haven't looked back since. I have run pretty much every day since. And every day the lipstick goes on. #thelippyrunner (follow me and my journey on Instagram) I was NOT a runner but have found a love for it that I don't want to give up. I wanted to find something for my mental health in lockdown and be more than mother, wife and teacher. I think a lot of women feel like that. This was something for me.

I've had messages off women saying how they don't have the confidence to get out there but that this has inspired them to. This is amazing and makes me feel so proud. Anyone can. Support each other and we all can.

I found Action on Postpartum Psychosis as I wanted to raise money for women's postnatal mental health and this is only one area but a very important area that isn't spoken about. We need to #getlippy and change the stigma. This is not embarrassing. We need to talk, help and support one another and this amazing charity does that. I'm so passionate about it.


I would really like anyone to join in. This is a July fundraiser. Please follow the steps below.


DO A RUN (however long or short)

DONATE HERE(as much or as little as you can)

SHARE YOUR END PHOTO (upload your photo to Instagram and Facebook and #thelippyrunner and #getlippy)

TAG SOMEONE (tag someone you know to get this message out and raise awareness about this unspoken subject)

SHARE THE FUNDRAISING PAGE WHEN TAGGING (so the next person knows what they need to do)

You are also going to be put into a draw to win some amazing Body Shop lipsticks after you donate (please put your full name on your donation and you can be put into the draw)

This isn't just for women. Men come and support your wives, partners, girlfriends, sisters, mothers, aunties and nieces. Support your daughters for what they might go through.

At various points throughout I will share when I will be running so people can join in and run with me. I want to encourage people to get running and not feel self conscious. I will also be doing a final run on 31st July and I will invite anyone to come and join.

I will be running most days too and you can continue to follow my running journey on Instagram #thelippyrunner

I'm so thankful to be doing this so PLEASE support me and this amazing charity!!

Love from Sian Purdy Marr 💋
I am #thelippyrunner

Sian's amazing fundraiser, #getlippy, has been a huge success and had raised over £900 in aid of APP! A huge thank you to #thelippyrunner and to all who donated to support Sian's efforts!

If you have been inspired by Sian's fundraiser and want to start your own, contact - we would love to support your event!

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