Kelly Ashcroft has worked with APP as Office Administrator and Fundraising Assistant since September 2020, and prior to that she worked as a peer support volunteer. Kelly, who had no previous mental health problems, experienced PP in 2006, three months after the birth of her son. She had her second child in 2011 and no recurrence of PP, although she still lives with anxiety and depression during times of increased stress.
Here, Kelly shares a typical ‘day in the life’ of her role with APP.
I usually start work around 9.30am after the school drop off. The main part of my role is helping people who want to fundraise for APP, whether this is an individual fundraiser or a group of people fundraising as a team. I provide help with setting up a fundraising page on platforms such as JustGiving, GoFundMe and Facebook, and I post out fundraising materials including APP branded running vests, t-shirts, loose change collectors and balloons.
As a charity, we sometimes purchase places in events such as the Royal Parks Half Marathon, so I also help to register our runners' details on the charity consoles.
I often help to promote our fundraiser’s stories and campaigns by sharing them on the APP website, through our social media channels and our newsletter. So sometimes the latter part of the morning is spent writing up an inspirational story which is always lovely to do.
I also encourage our fundraisers to join the APP Events and Fundraising Teamspace, and the Running, Walking and Cycling groups on Facebook so that everyone feels supported and part of a community. I might also be sending out thank you emails, certificates and medals to anyone who has recently completed a fundraiser for us.
I usually eat my lunch in the garden so I can get some fresh air, and read a magazine to help me switch off. After lunch on a Tuesday we always have a team meeting, where each member of the APP team updates on the work they have been doing and what they have coming up. During this meeting we can ask for guidance and support from our colleagues/managers.
I also like to check in on any current fundraising challenges to see how fundraisers are doing and cheer them on. We recently had a fundraiser (APP’s very own Partner Coordinator Simon O'Mara!) complete an epic 851 virtual mile cycle ride for APP, so I always checked in on his daily progress, updated the news article on the APP website and offered him words of encouragement.
We’ve been so lucky to have lots of amazing fundraisers getting involved recently. Amy Coutts-Britton took part in the Oswestry 10k and we had had four runners in the Royal Parks Half Marathon; Nicola Ball, Jeni Dibley-Rouse, Anneka Harry and Sally Hogg. We also had Steve Bushell run the Yorkshire Marathon, Abi France ran the Liverpool Rock n Roll Marathon and we had several runners in the London Marathon; Jason Sales and Andy Rolfe ran in the live event, and Dave Orridge, Sophie Raynor, Esther Land and Karen Lacey ran in the virtual event. The team from the Brockington Mother and Baby Unit even climbed Snowden for APP! We also still have some ‘Miles for Mums and Babies’ fundraising challenges ongoing. I am continually amazed and inspired by our brilliant fundraisers!
As part of my Office Administrator role I might also be answering the APP phone and monitoring the main APP email where I respond to queries or forward them onto relevant colleagues. The administrator role is really varied and can involve things like booking meetings on Zoom, posting out copies of our Insider Guides and leaflets, updating databases, and updating the APP website. Soon, I’ll be writing and sending out Christmas cards to this year's amazing fundraisers which is always a joy to do.
By 5pm I finish work and make a start on the tea for my two children and my husband. Working from home gives me a better work balance by not being stuck in the rush hour commute so life is always a bit more relaxed at teatime these days!
Anyone who is interesting in finding out more about fundraising for APP can contact Kelly by emailing email@example.com