Action on Postpartum Psychosis nationwide awareness campaign continues
In a groundbreaking move to raise awareness about postpartum psychosis, the charity Action on Postpartum Psychosis (APP) has launched a powerful billboard campaign across the United Kingdom to run throughout March. The impactful initiative has been made possible through the support of the JCDecaux Community Channel and the creative design expertise of agency Mother.
Postpartum psychosis is a treatable medical emergency that affects new mothers, occurring within the first few weeks or months after childbirth. Raising awareness about this illness is crucial to ensure timely intervention and support for the mums and families affected.
The new billboard campaign aims to raise awareness about the condition and signpost to the resources and support APP offers. In addition, there will be a week of billboards promoting an appeal on behalf of the charity by author and APP ambassador Laura Dockrill which will be broadcast on BBC Radio 4 on 24th March.
The visually striking designs have been crafted with the pro-bono help of Mother, a renowned creative agency, and developed with leading academic experts as well as those with lived experience of postpartum psychosis. They seek to capture attention and prompt conversation on a scale that hasn’t been achieved before.
Working in partnership with the JCDecaux Community Channel, the campaign is running across digital billboards in major cities across the UK, amplifying the reach of APP's message. More than one million people a week are expected to see the billboards, which will be in high traffic areas.
Chris Dooley, Head of Social Impact at JCDecaux UK, said: “We are proud to be working in partnership with APP to raise awareness around postpartum psychosis and the support the charity offers to all those affected. The JCDecaux Community Channel creates real value through the power of the public screen and aims to amplify Out-of-Home’s role as a force for good in the community.”
The campaign kicked off on Monday 4th March, coinciding with International Women’s Day (8th) and Mother’s Day (10th). APP’s appeal with author and APP ambassador Laura Dockrill will be on BBC Radio 4 on 24th March.
Action on Postpartum Psychosis would like to thank the JCDecaux Community Channel and Mother for their invaluable support.
As we embark on this impactful campaign, APP is encouraging people to join the conversation on social media. If you see one of the billboards (and it’s safe to do so) please take a picture or video and share, tagging @ActionOnPP.
You can find out more about help and support with postpartum psychosis here.
To donate to APP’s Radio 4 appeal during appeal week starting 24th March, visit the Radio 4 Appeal webpage.
There are lots of ways to support us and get involved with APP. We'd love you to join us. Sign up to our network here.