2025 GSK IMPACT award ceremony

Members of the APP team have attended a special ceremony to collect our 2025 GSK IMPACT award.

We’re thrilled that Action on Postpartum Psychosis has been honoured in this way. The annual awards, which are delivered in partnership with The King’s Fund, are a mark of excellence in the charity sector, recognising outstanding work by small and medium sized charities. 

More than 700 charities entered this year’s awards. Ten winners, including APP, were chosen by the panel. The winning charities each received £40,000 of funding along with a three-day training and development programme at The King’s Fund, which was rounded off by the London award ceremony. 

APP Chief Exec Dr Jess Heron, Trustee Anna Jones and Kim Mullard collect GSK IMPACT Award
Photo credit: Lisa Bretherick Photography

The presentation of the awards was led by Katie Pinnock, Director of GSK’s UK Charitable Investments, and APP's Vice-Chair, Anna Jones and APP’s Chief Executive, Dr Jessica Heron accepted our prize (pictured above L-R with Kim Mullard, APP's Director of Finance and Operations and Lisa Weaks from The Kings Fund). A new short film showcasing APP’s work was also shown for the first time at the event.

The video, which features APP peer support staff working with families at Mother and Baby Units as well as Shaheda Akhtar from our Diverse Communities Outreach project, was commissioned as part of the GSK IMPACT award prize package. You can watch it above or here.

The award judges said:

Action on Postpartum Psychosis is the only national charity exclusively supporting mothers and families affected by this frightening and sometimes devastating illness. APP's strength lies in its unique integration of lived experience into its work, ensuring that women’s voices directly shape the charity’s work and wider services.

Through its powerful partnerships with the NHS, dedicated volunteers, and a focused approach to reaching those in greatest need, APP continues to lead the way in offering help and raising awareness among both the public and health professionals to make a lasting difference.

APP Chief Executive, Dr Jess Heron, said: 

We’re proud that our work has been recognised by GSK and the Kings Fund. When we began, 15 years ago, postpartum psychosis (PP) was surrounded by stigma and few people dared to speak about it. We have had a wonderful few days training with The Kings Fund, surrounded by inspiring staff, trainers and other charity leaders, and we’re delighted with our film. The impact that GSK and The Kings Fund have by highlighting and supporting the work of smaller health charities is immense. Postpartum psychosis is a life-threatening and terrifying illness. At least 140,000 new mums across the globe experience it each year, many with little access to care. No woman or family should face PP alone. We know the award will help us spread awareness and good practice.