Action on Postpartum Psychosis on behalf of the Maternal Mental Health Alliance has recently been awarded funds by Comic Relief to employ a Campaign Development Manager. The Campaign Development Manager, Emily Slater, is compiling key research about the impact of antenatal and postnatal mental illness, as well as working with a number of Alliance members and key stakeholders to develop an effective strategy for a future campaign (being launched, funding permitting, in spring 2014). The campaign is likely to call for all women in Great Britain to have equal access to quality treatment in the event of developing an antenatal or postnatal mental illness (including postpartum psychosis). The work of Emily and others is helping to ensure that this campaign call can be communicated in the most effective way to those policy-makers with most influence. It is an extremely exciting piece of work and APP is grateful to Comic Relief for funding this crucial development work.