Category Archives: fundraising

The Wasleys Walk for APP

Chris and Natalie standing together wearing their purple APP T-shirtsOn Saturday 4th March, parents Chris and Natalie Wasley will be walking a costal half marathon - trekking nearly 14 miles from Florence House MBU - where Natalie and her baby spent three months in 2019 - to Hengistbury Head and back again.

The Wasleys are experienced fundraisers having already completed a 10K in 2021. Everything they raise from their mammoth walk will be split between APP and Florence House.

Chris, Natalie and Chris's mum are all involved with APP via our peer support schemes for  mums, dads and grandparents, and we want to say a huge thank you to them for all they do for APP.

Chris says: "We are really looking forward to our walk, though we are really hoping that the English weather is on our side!  The walk is all along the coast, so we are being hopeful for glorious sunshine and lots of ice creams along the way!

We decided to do another fundraiser for APP and our MBU because there is no better cause. Having experienced postpartum psychosis and it being ever present in our lives we are so grateful to APP and the MBUs for all the work they do.  We really feel it is important to give something back to them and to carry on raising awareness of this rare and serious but treatable mental health illness."

You can read more about their story, and add your support here:

Rob runs the Brighton Marathon for APP

Image of Rob standing in front of a hedge wearing his purple APP running vest

We're delighted that Rob Rowe has chosen to support APP with his first ever full length marathon run.  He'll be taking on the Brighton Marathon on Sunday 2nd April and he's currently training hard to be ready for the big day.

Rob tells us why he chose to support APP, and what a positive impact running has had on his mental health:

"I began running more regularly in 2020 as an effort to stay fit during lockdown and to improve my mental health; I quickly noticed a big difference and have been hooked ever since. I've set myself goals each year in order to push myself further which resulted in running 1,500km in 2022 whilst completing my first organised half marathon.

I want to challenge myself even further in 2023 by running a full marathon whilst raising money for a charity that works for a cause close to my heart. APP was the obvious choice for me as someone that has experienced Postpartum Psychosis through a loved one and has seen first hand the affect it can have, and how much help APP provides to those affected."

Find out more and add your support to keep Rob going all the way to the finish line: 

Fancy joining Rob and giving the Brighton Marathon a go for APP? You have until the end of February to register for a place - click here for more info.

Rachel runs every day for APP!

Rachel ready for a run in her purple APP t shirt and a green woolly hatTo get January 2023 off to a flying start, Rachel Evans, one of APP's fantastic team of peer supporters, has taken on the challenge of running every day this month as part of a Miles for Mums and Babies Challenge.

She's aiming to cover 90 miles in total - a number that's important to her as it's 45 miles each way from her home to Winchester Mother and Baby Unit (MBU).  This time six years ago, Rachel was admitted to Winchester MBU with PP when her baby was less than a week old.

A 90 mile round trip is a long way but many women have to travel even further in order to be treated at an MBU where they can be with their baby. Rachel says 'Today I had a good running cry to myself thinking that 45 miles is nothing compared to the distance some women have to travel to get the chance of being treated and supported in a safe place with their baby. In a place that’s right for them - a Mother and Baby Unit.'

Rachel is fitting in her runs around work and children and knows it won't be easy but is inviting anyone local to join her on her routes if they want to.

She's already smashed her fundraising target and is still out running every day, whatever the weather. We're all really proud of you Rachel!

Read more about Rachel's story and add your support for her January Miles for Mums and Babies Challenge here: 

If you fancy taking on your own Miles for Mums and Babies Challenge, find out more here, or contact 

New Year, New Challenge

There are so many ways you can challenge yourself for APP in 2023 – from skydives and bungee jumps to inflatable obstacle fun runs, marathons, duathlons, ultras, cycle rides and so much more!

You could get a group of friends, family or colleagues together and complete an event as a team, or go solo and take on a personal challenge.

We now have access to hundreds of races, fun runs, jumps, rides and other events all over the country (and even overseas if you fancy it!)

Here’s a few ideas to get you thinking…

  • Winter Warmer runs – 5k, 10k and half marathon options taking place throughout February in Glasgow, Edinburgh, Manchester, Newcastle, Cardiff, Bristol, Birmingham, Nottingham, Leeds, Richmond, Milton Keynes.
  • Queen Elizabeth Olympic Park 10k or half marathon – 5th March - a road closed half marathon and 10k starts and finishes at the home of the 2012 London Olympics.
  • Colchester Zoo Stampede 10k – 14th May - a unique opportunity to run a 10k that starts in the heart of the Zoo - between the rhinos, elephants, giraffes and zebras!
  • Hull Half Marathon - 11th June - This new half marathon features a thrilling city centre start and finish and a largely flat course, offering great PB potential.
  • ASICS London 10k – 9th July - Dash past iconic central London sights Big Ben, the London Eye and the River Thames in a 10K race to remember.
  • Hillsborough Castle & Gardens Running Festival 5k and 10K – 24th July - one for our supporters in Northern Ireland, a closed roads event starting and finishing within the beautiful grounds of Hillsborough Castle.

Sarah, who completed the Royal Parks Half Marathon for APP last October said "I wanted the challenge of getting fitter, losing a bit of weight and regular running for good mental health.  What better way to achieve this than the challenge of a half marathon to raise money for APP, a charity very close to my heart. Two birds with one stone!"

Fancy a full length marathon?

We have access to places in loads of marathons including Barcelona, Brighton, Paris, Newport, Goodwood Motor Circuit, Manchester, Amsterdam, Leeds, Edinburgh, Chester and Yorkshire.

Debbie ran the London Marathon for APP in 2022 and had this to say about it: "The marathon was an amazing experience, one which is hard to describe due to all the highlights – from the support from family and friends, the other runners and the huge crowds shouting everyone's name to the feeling of achievement and thankfulness that it was over  It was fab to see APP in the crowds supporting my fundraising and to meet Fliss afterwards with another medal.  If you doubt your abilities to be able to take part in a challenge – just do it – you can do amazing things."

Cycling more your thing?

Brighton Marathon Bike Ride 2nd April - BM Ride 50km flat ride taking place on closed roads in the centre of Brighton & Hove – suitable for all levels and family friendly!

La Grande Aventure Cycle - 14th June ‐ 18th June - Amsterdam to Lille - Cycle for 4 days, across 3 countries, covering 225 miles, for 1 great cause.

Alice (pictured above) took on a massive challenge for APP in 2022 - she says: “Last year I completed five triathlons in support of APP, finishing with an Olympic distance at the London Tri. The experience of the support and hugging my daughter at the end and being reminded how far I’ve come in recovery was incredible.”

Something different?

Bungee - For anyone feeling brave enough, there are bungee jumps available throughout the year and in beautiful locations over the country - Whitby, Windsor, Bristol, Rotherham, Battersea, Cambridge, Salford, Tatton Park, Brighton, Glasgow, Birmingham.

Skydive - Fancy jumping out of a plane at 10,000ft?! Skydives take place throughout the year all over the UK – locations include St Andrews, Auchterarder, Errol, Coleraine, Swansea, Bridlington, Brigg, Durham, Lancaster, Grange-Over-Sands, Nottingham, Whitchurch, Cambridgeshire, Norwich, Brackley, Maidstone, Salisbury, Old Sarum, Honiton and Cornwall.

Katie, who completed a skydive for us last year said: 'It was absolutely amazing and you must do it once in a lifetime!'

Family Friendly?

Inflatable Fun Runs – 2.5k, 5k, 10k and 15k fun runs around a course involving 17 massive bouncy obstacles! One all the family can join in with. Events take place between April and October in Exeter, Guildford, Kent, Towcester, Leeds, St Albans, Bristol, Southampton, Wolverhampton, Cheshire, West Sussex, Edinburgh, Lincoln, Norfolk, Huntingdon, Warwickshire.


These are just a few of the hundreds of races and activities we have access to – or of course you can come up with your own challenge as part of our Miles for Mums and Babies campaign.

Registration fees and fundraising targets vary depending on the event, so let us know if you’re interested in any of these and we’ll give you the full details.

Got an idea already, ready to sign up, or want us to inspire you?

Contact – we’re here to support you through your training and to help you reach your fundraising goals.

Lee embarks on year-long challenge to raise awareness of PP

This month, our incredible fundraiser Lee Smith of Washington, Tyne and Wear, will embark on the first of twelve physically demanding challenges to fundraise for APP and raise awareness of postpartum psychosis.

Sadly, almost exactly two years ago, Lee’s wife, Jess, developed postpartum psychosis and was admitted under section to Morpeth’s Mother and Baby Unit in Northumberland.

Two years on, now fully recovered and a happy and healthy family of four, Lee and Jess are doing all they can to raise awareness and much-needed funds - and for Lee this means taking on twelve difficult challenges starting on Sunday 11 December.

Read Lee’s story below. A link to his Just Giving page can also be found at the bottom of the article.

Continue reading Lee embarks on year-long challenge to raise awareness of PP

Sarah's Miles for Mums and Babies Walk

Sarah holding her babySarah Honeywood from Northumberland has chosen to take on a Miles for Mums and Babies challenge to help raise awareness of and funds for APP.

Sarah will be walking 305km over the next few months – which is a particularly impressive challenge when you find out that Sarah is a midwife, mum of a 1 year old and is trying to fit these kilometres in before her second baby is born!

Here Sarah explains why she chose 305km for this challenge and why APP is such an important cause for her:

‘305. Does that sound a lot? I suppose if you're talking about elephants it's a fair number, but if you're talking about grains of sand, it's hardly anything at all.

305 is the number of days I received support from the fantastic perinatal mental health team. This included a stay on the Beadnell Ward Mother and Baby psychiatric unit, outpatient care from the community mental health nurses and support from Action on Postpartum Psychosis. Knowing I wasn't alone during this time was so important and the comforting words of people who had been where I'd been was priceless, both in person and online.

The recurrence rate of severe perinatal mental health problems is conservatively estimated at 50%, so the decision to have more children wasn't an easy one. Knowing that HALF of the women who have had similar experiences to me go through it all again and that I am just as likely as not to end up in the same situation again is terrifying. If it wasn't for the knowledge that I'll be so well supported, Arthur might have been an only child. Come what may, I know that my Hillcrest/Northumbria colleagues, perinatal mental health team and support groups will be there to offer both peer and professional support.

For this reason I have decided to fundraise for Action on Postpartum Psychosis. The presence of their volunteers on Beadnell Ward and the brilliant resources they provide are invaluable and I'd love to help. However, as I'm not much of an athlete I'm going to be walking instead of running! My aim is to walk 1 kilometre for every day that I received care by the time the new baby arrives, so 305km in the next few months

I really hope that some of you can spare a few pennies so help APP continue their fantastic work and supporting families like mine to get through the most difficult period of their lives.’Sarah pictured outside under blue skies, smiling with her baby

Thank you so much Sarah for supporting APP and we’re wishing you all the best for your challenge, and with your new baby.

If you'd like to add your support to Sarah's Miles for Mums and Babies efforts, you can find her fundraising page here:

Clover MBU take on the #MilesforMumsandBabies challenge!

A huge thank you to the wonderful team at Clover Mother and Baby Unit (MBU) in Winchester. They are taking on a #MilesforMumsandBabies challenge this November to help raise vital funds for APP.

A mighty team of staff, mums and dads at the MBU are aiming to run, walk and push buggies 428 miles during November. 428 miles represents the trip that one of their mothers and her family had to make between her home and Winchester MBU to receive care.

The team has been out in all weathers clocking up the miles and they've already raised nearly £700.  You can follow their updates on instagram at @clovermbu_winchester and  add your support here:

Ways to support APP this festive season

There's lots of ways you can show your support for APP this festive season:

  • Host a festive Big Bake event with friends and family – for more info visit
  • Sign up to Amazon Smile – it’s free, won’t cost you anything extra, but we’ll receive a donation worth 0.5% of everything you buy – go to and select APP as your chosen charity.
  • Sign up to Give as You Live - visit: if you register and make three purchases before the end of 2022, we’ll automatically receive a £10 donation. Plus we get a small percentage of every sale – and it doesn’t cost you a penny.
  • Buy your Christmas, Hannukah and other seasonal cards from Making a Difference Cards - All cards can be personalised with photos, names and messages, and you can buy them individually, in packs, as printed cards or as digital e-cards and there are options for businesses too. Browse the selection here:
  • Buy an APP voucher as a gift – struggling to think of present ideas for the person who has everything? Make a donation to APP in their name and we’ll send you a downloadable gift voucher for you to print and wrap for them for the big day.
  • Text APPXMAS to 70085 to donate £5. (Texts will cost the donation amount plus one standard network rate message, and you’ll be opting into hearing more from us. If you would like to donate but don’t wish to hear more from us, please text APPXMASNOINFO instead.)
  • Share our social media posts – every share helps us reach more people.

Thank you so much for your support.

APP selected to receive a share of CharityJob's annual giving



We're delighted to announce that APP has been selected as one of the recipients of CharityJob's annual charitable giving initiative.

More than 700 charities applied for a share of the £100,000 made available by CharityJob, and only seven were chosen, with APP being awarded £15,000. The donation will go towards supporting mothers and families affected by postpartum psychosis through our peer support projects; our work around awareness raising and combatting stigma; and through developing and disseminating high quality, reliable information and training on PP for families and healthcare professionals.

Dr Jess Heron, APP's CEO said: 'This donation will make a real difference to the lives of mums affected by PP and their families. We know our peer support work changes and saves lives, with around a third of respondents to our recent survey saying they may not be alive if they hadn't found APP. It can be difficult to find funding for projects supporting severe maternal mental health illness, so we're very grateful to CharityJob for choosing APP for this award.'

Support APP for FREE!

We know times are tough for many at the moment with bills going up and the cost of living increasing. We are very grateful to all our supporters for continuing to think of APP and donating to help us continue to support mums and families affected by postpartum psychosis.

We understand that not everyone may be in a position to donate right now, so we've come up with a list of ways to support APP that won't cost you a single penny. Please get involved if you can.

  • Are you a member of any clubs, societies or groups? Maybe a WI, Freemasons, Rotary Club, Inner Wheel, U3A or any other group or club (even a Zumba class, triathlon team or an art group)? Or perhaps you or someone you know is part of a University society – medicine, midwifery, psychology, fundraising/RAG, running, baking… Let us know! We’d love to make links with groups to help raise awareness and funds – drop us an email:  and we'll send you or them a free pack of info.
  • Sign up with Give as you Live – visit: - if you register with them and make online purchases through their browser, we get a small percentage of every sale – and it doesn’t cost you a penny. It's simple to use and there are more than 6,000 retailers signed up, including shops you probably use all the time – Boots, M&S, John Lewis, Wilkos, Sainsburys and thousands more. If you’re making a big purchase like renewing house insurance or buying a new fridge, the donations can be quite significant.
  • Got a birthday or anniversary coming up? Could you consider setting up a Facebook Birthday Fundraiser (  It only takes a few minutes and it’s a lovely way to connect and mark the occasion with your friends near and far. Our wonderful supporters and their friends have raised more than £4,000 so far this year via Facebook fundraisers.
  • You could also set up a fundraiser on Instagram - super easy and free to do, just follow these steps:
    • On your profile or feed, tap '(+)' in the top right of your screen.
    • Select 'Post', choose an image and tap 'Next'.
    • Under your image, tap 'Add fundraiser'.
    • Choose ActiononPP from the menu.
    • Add details in the Fundraiser details Page, tap 'Add', then tap 'Share'.
    • The fundraiser will be visible in the post and you can find a link to the fundraiser in your profile bio.
  • Nominate us for a Movement for Good Award - it takes less than one minute and we might win £1000 – simply visit and complete the form – no obligation to sign up to any mailing lists or anything either.
  • Do you or anyone you know work for a company that has charity of the year awards/match funds donations/can nominate charities for funds? We have been successfully nominated by a few employees which has resulted in some significant donations. Get in touch if you need any more information about us for your employer.
  • Do you own or work in a shop or business that could host one of our loose change collectors? Pop it on the counter and help raise awareness as well as funds. Contact for more info.
  • Sell any unwanted goods on eBay – check out - you can chose to donate all or part of the proceeds to APP and there’s benefits for you too - donate 10% or more and your item will feature an attention-grabbing charity ribbon—it may even be listed in the Charity Shop. Plus, you reduce your seller fees and enjoy tax savings.
  • Donate old broken or unwanted jewellery and old banknotes for recycling - Working with Recycling for Good Causes, we can recycle any jewellery – gold, silver, costume jewellery, watches, broken and damaged items (like odd earrings, snapped chains or items with missing stones); any unwanted banknotes from ANY country of any age... Simply fill an A5 sized envelope, print off this freepost address, send it off and APP will receive a donation. If you have larger items to recycle, like computer games consoles, old/broken tablet devices, sat navs or cameras - you can order a free recycling sack from them and they'll collect it for free.
  • Recycle your inkjet printer cartridges and raise money for APP - it's really simple to do and we could receive up to £2 per eligible cartridge (plus less waste to landfill).
    If you work somewhere you get through a lot of ink, you can get a free collection box. Find out more and get your freepost label here:
  • Share our posts on social media – simply retweet, repost, comment, like…. Every little helps us to reach more people, raise awareness of PP and can help generate funds. We're on Facebook, Instagram, Twitter, Linkedin and YouTube.
  • Got any other ideas of ways you can help raise funds without spending a penny? We’d love to hear from you! Email us

Thank you for all your support for APP – we couldn’t do the work we do with mums and families without you.